Bluestep Bank
Bluestep Bank
Developing a sustainable strategy for a financial player
Bluestep is the largest specialist mortgage lender in Scandinavia, working to enable financial inclusion for those underserved by traditional banks. With a vision of helping more people fulfil their economic potential, Bluestep is also raising the bar on how sustainability is embedded across its business. The Footprint Firm partnered with Bluestep to shape the next phase of its sustainability journey, clarifying its market positioning, ESG ambitions, and roadmap for value creation.
Services
- Value creation & commercialisationabout /services/value-creation-and-commercialisationValue creation & commercialisation
- Sustainability strategy & organisationabout /services/sustainability-strategy-and-organisationSustainability strategy & organisation
Industries
- Financial services
The project
Bluestep was ready to take the next step in its sustainability strategy, with a focus on defining a clear vision, sharpening its positioning in the market, and identifying how they could create long-term ESG value. Our role was to guide this process and help ensure that sustainability would become a strategic driver.
Our approach
Together with the Bluestep team, we facilitated a series of workshops and strategy sessions to co-develop their sustainability vision and future position. We mapped current efforts, pressure points, and opportunities, and translated these into a clear direction for how Bluestep can contribute to broader financial access.
The process resulted in a robust sustainability strategy, anchored in a detailed implementation plan and KPIs to track progress and embed accountability.
The impact
Our work has helped Bluestep build a strong strategic foundation for sustainability, grounded in its purpose and aligned with future market expectations.
With a clear vision, actionable plan, and internal ownership across teams, Bluestep is now well-positioned to advance its ESG agenda and demonstrate leadership on inclusive finance.