Investment

Belinda has a marketing background that includes diverse roles across start-ups, media agencies, and tech companies. Throughout her career, she has focused on driving strong business results through marketing and media efforts, by having a strong understanding of the product/service, market, and consumer.

Before joining The Footprint Firm, Belinda spent 4 years at Google in Copenhagen. As an Industry Manager, she was responsible for a portfolio of clients across different industries with focus on driving business growth through digital marketing and transformation. Her primary focus was to identify shared areas of opportunity between clients and Google, create a plan to unlock this potential, and manage both internal and external stakeholders to bring it to life.

In addition to her core role at Google, Belinda’s passion for Diversity, Equity, and Inclusion (DE&I) drove her to lead all DE&I programs and initiatives in Denmark alongside the Country Manager. Her role was to understand the needs of the local market, identify key priorities, and coordinate across leadership and employee groups to drive the most impactful initiatives.

Belinda’s experience also includes working for an agency within WPP, the world’s largest advertising agency, as the digital lead for large clients across multiple markets. This role included strategic marketing work, with a focus on efficiency and processes. Belinda is originally from South Africa and began her career at a start-up in Cape Town delivering media, digital, and technology solutions to clients across a broad range of industries.

Belinda holds a Bachelor of Arts degree in Creative Brand Communication from Vega School of Brand Leadership, a university in South Africa.